The optimization of social media usage by BP2MI for Indonesian migrant worker families in rural areas

This study aims to examine the use of information technology through Indonesian Migrant Workers Protection Agency (BP2MI), Twitter account @bp2mi_ri. It is concerned with management BP2MI in public communication using social media disclosure era. Furthermore, it maps @bp2mi_ri related issue migrant workers. also explored by utilizing computer-assisted qualitative data analysis software (CAQDAS), such as NVivo 12 plus determine level sentiment, dominance information, and influential actors relations (TKI). The results showed that BP@MI has maximized media, specifically Twitter, communicating public, sentiment tends be negative. important terms efforts distribute employees, including those agricultural sector, employers, especially families workers living rural areas, order promote sustainable development.